Skip to main content


Welcome to our blog where we rant, discuss, and teach.


We have closed our online store as we are no longer organizing workshops. Susan will be teaching classes herself at the McMillan Art Centre in Parksville and The Old School House (TOSH) in Qualicum Beach as well as online via ZOOM. Please visit her personal site Susan-Schaefer-Fine-Art.

by Jeff Shields


In a previous blog we discussed Designing your AD for Digital Publishing, Best Practices. Now lets look at how to create your ad. Since this publication focuses on the arts, we will tailor the advice accordingly. As artists, gallery owners or a business or organization catering to the art community you want your ads to stand out and get your message out. There are a number of things to keep in mind…

by Jeff Shields


Want to design your own ad? In digital publishing, a whole new realm of possibilities exist. Hot linking web URL's, phone numbers and email addresses, and embedding video are all available to promote your business or event. What Makes A Great Ad? Before discussing what makes a great advertisement, let’s start by defining what we consider to be great advertising. In our view, a great ad drives business…
Back to Top